Russia · Fashion · Marketplaces
Enter Russia without burning a season on the wrong move.
Independent market intelligence for foreign fashion brands launching on Ozon and Wildberries. Compare marketplace routes, model returns and identify the questions to resolve before a pilot.
Two-way chat with the EnterRussia desk. Ask anything about Russia entry — reply within 24 hours on business days.
What we publish
Russia Fashion Entry 2026
Research materials on marketplace choice, seasonality and launch preparation. Confirm the edition and scope before ordering.
Free deep-dives
Long-form analysis with primary sources. Updated as the market shifts.
Launch assessments
A defined decision, written deliverables and an agreed scope.
Common questions
Can my brand sell in Russia?
There is no country-only answer. Establish the seller entity, product classification, platform eligibility, shipment route and payment chain before deciding. Marketplace registration does not itself establish that a transaction is lawful.
Which marketplace should we assess first?
Compare the route actually available to your company, then test SKU economics, delivery and returns. We do not recommend a platform solely from a headline commission or an assumed buyer profile.
What can we do before paying for research?
Use the free margin calculator and the Ozon / Wildberries decision checklist. Send your country, category and launch question to the desk if you need a scoped assessment.
How do we engage EnterRussia?
Message the Telegram desk. We clarify the business question and agree scope, deliverables, price and timing before paid work starts. Communication and delivery are arranged in that chat.
More questions? See how we research or contact us.